Marketing concept is always questioned by everyone. Instead of understanding its purpose, we indulge ourselves in proposing our idea of marketing.
Every second person has his own perspective about marketing. It can be built due to recurrent failure in this field because of not adopting the right methods or listening to the wrong people advising them in this field. From here, common misconceptions are growing at an exponential rate. But these myths and common misconceptions cannot deny the importance of marketing. Let us discuss some of the misconceptions, not letting you grow in your business and clear your vague concepts about marketing.
SMALL BUSINESS NEEDS NO MARKETING:
Start your business with determination to grow no matter if your business is large or small. It is often assumed by the businessman himself, that as he has started small business, there is least chance of progress. He doesn’t need marketing. Many small businesses ruin just because of this misconception. If they invest their time and money in marketing, they can grow exponentially. For instance, the Atlanta business directory has a greater number of small businesses that are progressing very well.
MARKETING AND ADVERTISING-DIFFERENT WORDS, SAME MEANING:
Marketing and advertising are linked to each other but they are not exactly the same. Marketing cannot be done without advertising and advertising is an important part of marketing. Advertising is part of traditional marketing which is used to attract your customers but to target a larger number of clients, you have to go for all marketing phases.
TRADITIONAL ADVERTISEMENTS- MY ONLY INVESTMENT:
As discussed above, traditional advertisement is only a part of marketing and if you think that it is enough for you to invest. Let me tell you, you are going in the wrong way. Going for SEO, enrolling yourself in business listing sites and going for social media is making you progress in an efficient manner.
SOCIAL MEDIA-WASTE OF TIME:
Everything is a waste of time until you are using it in an appropriate manner. For those, thinking that social media only attracts teenagers, you should consider that every age group is captivated by Facebook, Instagram and Twitter etc. Even the Tiktok app is a new sensation nowadays. A wise businessman never leaves the opportunity to take complete advantage of social media platforms.
MARKETING- MISUSE OF MONEY:
Your marketing is related to the quality of services and product you are offering. If marketing is money wastage, then you are proving that investing in your product or services is a waste of money as well. So, this common misconception is proved wrong in every way.
OFFERING GOOD SERVICES IS ENOUGH:
This common misconception is not allowing businessmen to plan for marketing. Is there any other way to tell every single citizen that you have started providing a set of services or products? Undoubtedly, it is necessary to offer good services, but targeting every person around you is mandatory for your success.
MARKETING IS ANYONE’S CUP OF TEA:
Can you do all the possible tasks efficiently by yourself? Definitely not! Not every person with a little information about it can market your product. You need professionals. For example, Gregoria business directory is the first place every person head to while looking for good services. Not every other person can market you effectively.
NO MARKETING FOR FIXED CLIENTS:
A common misconception which can stop your growth in the market is you have no need to market your previous or permanent customers. You should be aware that you are having intense competition in the market. If you will stop marketing and your services and brand name will not be visible in front of your customers, they will venture for a new brand.
READING CUSTOMER’S MIND:
Though confidence is good, overconfidence kills. You can never read your customer’s mind until he interacts with you. Interaction is developed through marketing. Every customer has different approach and interests. Marketing helps you address their concerns and target their interests.
NO USE TO BE UNIQUE:
How does it feel to wear the same dress daily or eat the same food every day? It makes you monotonous. Marketing in different ways, using catchy words makes you unique from others. In this competitive world, your marketing style makes you prominent.
COLLABORATION WITH BIG NAMES:
A big misconception is thinking that collaborating with big names can make you successful. They can help you grow but to a limit. But you should make your own mark in the market. You cannot depend every time on your collaborators. Marketing yourself well, make large businesses come to you for their investment.
Considering the misconceptions and myths more important than your growth is definitely going to ruin your progress. If you want your company to grow and achieve heights of success, search for efficient marketing procedures, plan your budget accordingly and invest your time on it after hiring the best professionals.